WHAT CAN BE MOST EFFECTIVE COMMUNICATION?

WHAT CAN BE MOST EFFECTIVE COMMUNICATION?

The most important thing in communication is its effectiveness.

I would like to give small example of my own experience recently I had. I was at home on leave. A young salesman rang the bell. While welcoming him I requested him to sit comfortably. And asked the purpose of his visit. And he started quite in a speed rather difficult to catch on what he was saying. He started like I am so and so, am graduate in Mass Communication Science, doing MBA and as a part of our training I have undertaken this job to gain some experience. This some how with efforts I could gather as he was going on in full speed blah blah blah without bothering to know whether I understood or not and after finishing he waited looking expectantly at me.

I told him that though he was a student of mass communication, here he was communicating to me individually and even that he was not doing it effectively. Then how will he be able to communicate at mass level? As a effective communicator he must take care that what he intends to communicate is received at the other end properly and understood.

I brought to his notice politely that he simply went on telling me about him in such a speed he appeared to be unaware or did not bother about whether the things he was trying to communicate to me were understood by me.

So explaining further I told him that in communication two individuals are involved -one who wants to communicate and the other is the one to whom the communication is to be made.

The effective communication is achieved only when the one who wants to communicate does so ensuring that the one to whom communication is made has received and understood the message properly.

In this regard, one will find that mother nature’s communication is very effective. For example, when a baby is conceived, the expecting mother gets effective communication about the conceiving of baby by certain symptoms like mood changes,headaches,low backache and pain, fatigue, morning sickness,nausea etc.

Even doctors often advise us to read the signals of our body. This is the way nature communicates us effectively that some thing is wrong with hour health.

Feeling pain is effective signal by nature that one needs medical attention and treatment for the affected area.

Another example is toothache. Normal tooth does not cause any pain. But the intensity of the pain communicates effectively the need of necessary dental treatment.

In a calm and peaceful jungle, if suddenly monkeys and birds start making noise it is a strong signal for others about presence of a tiger or lion and the like and this is effective communication for every one in the vicinity to be alert.

Likewise a pet dog at the door starts barking the moment it notices any intruders and alerts its master. This is effective communication.

I vaguely remember one article on the ways of effective communication by male and female in different species of birds  and animals. Having realized the different ways of effective communication adopted by these animals and birds one really appreciates the mother nature.

In human beings also, if one observes, there are so many forms of communication adopted by male and female for the purpose.

A young child communicates its hunger by crying. And a mother is well aware that the reason for a child to cry is not only hunger but there can be other reason also- like wet diaper, getting hurt itself etc. But the mother nature has made this provision of crying by a child to draw attentions of others immediately.

The nature communicates to a child in her own way to learn and stand properly, walk properly, start speaking and so on.

It is obvious that the way the mother nature accomplishes effective communication has great relevance not only today but for ever.

Only essential thing is we must understand how communication can be made significant by its effectiveness.

Am I correct?

Next time .....